Our Mission

Heavenly Essence was founded by Darlene Alexander and her husband, Michael for
the sole purpose of making your hair look beautiful and your whole body feel healthy.

Darlene, formerly a successful beautician, can no longer use the salon hair care prod-
ucts she sold to others. The harsh synthetic chemicals not only strip hair of its natural
oils. They also cause a range of serious allergic reactions, from headaches and rashes
to cancer.

She searched for healthy alternatives, and discovered there weren't any. So, after
years of research, she developed hair care products that deep-cleanse your hair,
leaving it soft and shiny, without the chemicals that can damage the rest of you.

Hypo-allergenic Pure'ity™ shampoos and conditioners are pure, naturally scented in
Citrus or Peppermint, and specially formulated for relaxed, natural and color treated
hair.

In trials all over America, women loved what Pure'ity did for the way they looked. And
the way they felt.