Frequently Asked Questions
Q: What is hypo-allergenic?
A: Webster's dictionary defines hypo-allergenic as: designed to minimize the likeli-
hood of an allergenic response, as by containing few or no potentially irritating sub-
stances. Another definition is: not likely to cause an allergic reaction.
Q: Are Pure'ity™ products safe to use on color-treated hair?
A: Yes, you can confidently use our products without stripping the color.
Q: Are your products safe to use everyday?
A: Yes, Since African-American hair is unique, we recommend shampooing and condi-
tioning you hair once or twice a week to maintain a healthy scalp and manageable
hair. But if you participate in outdoor activities such as swimming, you do need to
wash and condition your hair more frequently.
Q: Want to learn more?